Commonly Asked Questions 

So, you think you're ready for PR? Before clicking the "Contact" button, check out a few commonly asked questions below. 

What is public relations (PR)?


Public relations, as defined by PRSA, “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At its core, public relations is about influencing, engaging and building a relationship with key stakeholders to contribute to the way an organization is perceived.




Why should I hire a PR agency or publicist?


There are many reaons to hire an agency or publicist. Here are a few: You have a compelling story Brand awareness and recognition You're doing something exciting in your industry Establish a relationship with your key public groups and target audience You're committed to getting your messaging out




How much does PR cost?


While prices vary, it is important to remember that PR is an investment which in time, yields a very strong ROI such as increased visibility, brand awreness, and credibilit. Dawine's monthly retainer services start at $2,500 with a minimum of a one-year contract. Prices for all services can be found on the contact page.




What's the difference between marketing, advertising, and public relations?


Marketing is a broad term that represents all of the different efforts and activities that businesses and brands put into play in order to get a product or service in front of more eyeballs, attract new customers, and maintain solid relationships with existing ones. Advertising involves promoting a product or service through paid means. Whether that’s installing a billboard, purchasing Facebook ads, or even placing a radio commercial on Pandora or a local radio station, advertising is typically paid promotion. Adveritsing is generally included in an overall marketing strategy.




How do I know if and when I am ready for public relations?


There are many factors to consider when deciding to hire a public relations. Here are a few: 1. Can I afford public relations? Prices can range anywhere from $1,500 to $10,000 a month. 2. Am I willing to put in the work and commit to growing my business? 3. Can I be patient? PR is not an overnight ticket to success and requires patience. 4. Am I clear on the direction of my business? 5. Is my business media ready? Can I handle the influx of attention, awareness, and demand that comes with PR? Can I sucessfuly meet the demands of my audience? 6. Am I willing to make the financial investment?




How is success measured in PR?


Statistics and analytics are provided for media placement, social media management, brand reputation, and more. I provide weekly and monthly meetings to share reports, achievements, and areas of growth.




How can I contact Dawine for speaking opportunities, interviews, or as a potential source?


I love interviews, sharing the knowledge I have and connecting with outlets! Direct all questions regarding interviews, speaking engagements, and source opportunities to info@dawinedacostapr.org. I look forward to speaking with you!